Italian aesthetics from generation to generation.
Ride Freedom, with faith and Belief.
Enthusiasm, Aesthetics, Persistance
Innovation, Devition and Performance
These are MOTO MORINI’s characteristics, core value, and ultimate goal.
Run through war and flames with passion, courage and curiosity.
Inspire vigour, glory and a brilliant future.
The brand logo is an eagle with a double M in the middle. The eagle is a symbol of victory and power in Roman culture and is associated with a fierce, aggressive, and robust fighting will. The founders of MOTO MORINI embodied these values and integrated them into the DNA of the brand. As a tribute to ALFONSO MORINI and MARIO MAZZETTI's great contributions, the logo is a combination of their family name.

Unique golden eagle logo since 1937, a symbol of riding freedom forever.

We stick to our faith and persist in the MM spirit,
Devoted to our motto of Ride Freedom, with enjoyable and delightful riding for all motorcycle lovers.
Always developing superior products, considerate services, and amazing riding for all users!